Motivating Buyers with Fantastic Photography

Recent figures from the National Association of Realtors show that nearly 85 percent of homebuyers begin their search on the Internet. Motivating buyers in your area must be done with quality photographs. This popular trend illustrates the importance of uploading photos that really pop when trying to attract potential buyers through the Web.

The Danger of
Not Posting Pictures

motivating buyers with photography bonfiglio lawThink of it this way: Suppose instead of looking at house pictures, an individual is visiting a dating Web site. He or she finds an interesting profile, but there is not a single photo available. Or, there is only a dark, shadowy picture that reveals little. The first thing that may come to mind is… what is this person hiding?

A home purchase is an enormous decision. You can alleviate the fear that you are hiding something by taking the time to post high-quality photographs, thus motivating buyers to trust you. Pictures invite the public inside for a closer look.

Ask your realtor about the possibility of adding a virtual tour to your Internet listing. It adds an element of openness and displays your pride of ownership. Not only will it create interest locally, but a virtual tour also has the power to attract out-of-town buyers.

While the facts and figures provided are important, the biggest draw will often come from attention-getting pictures of the home. After beginning the listing process, having the agent come out to photograph the home is usually one of the first steps for motivating buyers toward a sale.

Of course, photos that look natural work best, but that doesn’t mean you can’t dress them up a bit.

Homebuyers want a residence that meets their spatial needs and other specifications, but they also want to find a home that they can picture themselves living in. Simple things can be done to give your house a more ambient look. You can create this vision using properly staged photos.

Organize, Clean, Repair

When considering how to display your home through photos, think about interested buyers. Whether the likely buyers are retirees or first-time homebuyers, your photos should reflect your target audience in each room of the house.

Begin by doing a little organizing. Remove objects, like toys and newspapers, that can make an area look cluttered. Next, a thorough cleaning is in order. Shelves must be dusted, coffee tables should shine, and mirrors need to be free of streaks. Believe it or not, potential buyers notice the smallest things in photographs, like the number of dishes in the sink. Be mindful of how others will perceive the home.

If any home repairs are needed, take care of them before having photographs taken. There is nothing less appealing than posting “work in progress” photos. Also, consider removing outdated wallpaper or other features that might make the home appear old. Even simple repairs can transform bathrooms and kitchens into real head turners.

Lights, Camera, Action

Once your home is in tip-top shape and sparkling clean, it’s time to set the stage for some photographs. Some tips:

Remove personalized items and unnecessary decor from rooms since you want photos to allow potential buyers to picture themselves living in the home,.

Show off your home’s best features. Maybe it’s how the sun shines on a bowl of fresh fruit on the breakfast table every morning, or how nice the fireplace glow looks from across the room. Remember to also include outdoor photos of the landscaping and yard.

Use the sun to your advantage. Have the house photographed on a bright, sunny day, so natural light fills every room. When rooms are brightly lit, they give off a more aesthetically pleasing feel and appear larger in pictures.

Be sure to have the photographer take multiple photos of each room, using different angles. Since most multiple listing service websites allow for more than 20 photos to be posted, it is best to give potential buyers a big selection of pictures. More photos usually lead to more requests for walk-throughs, putting you right where you want to be.

The Internet provides a golden opportunity to help market your house to its best advantage and motivating buyers. That’s where the buying public is these days, so use high-quality pictures to position yourself for a faster sale. Contact Bonfiglio & Asterita if you need legal advice about selling your home.

Copyright © 2014 Bonfiglio & Asterita, LLC. All Rights Reserved. Attorney Advertising prior results do not guarantee a similar outcome. Be sure to visit Bonfiglio and Asterita, LLC NY Attorneys at Law on Google Plus Also visit Bonfiglio and Asterita, LLC NJ Attorneys at Law on Google Plus


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